Gatorade's objective was to create authentic, compelling content that could succeed on the film festival circuit alongside non-branded films. "The Rugby Boys of Memphis" is an acclaimed short documentary film following the inspiring true story of the inaugural rugby team at Power Center Academy, an inner-city charter school in Memphis, Tennessee.
It officially screened at Tribeca Film Festival and the Mountainfilm Festival, and following its festival circuit, it achieved broad distribution without requiring a media buy, landing on platforms like ESPN, the Sports Channel, the El Rey Network, and later Amazon Prime Video and United Airlines in-flight entertainment.
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